On Tuesday March 25th, Justin Ouellette one of the developers from Vimeo launched Muxtape as a side project. The idea isn’t totally original, but its executed far better then the competition. Muxtape is a site that lets you make virtual mix tapes. You upload up to 12 songs from your computer and share the custom link with anyone who wants to listen. The design is one of the cleanest and easiest to use sites I have ever seen.

When Justin sent out an office wide link looking for feedback on Tuesday morning I googled “muxtape” and got back 33 results. I did the same thing the Wednesday and got back around 4,000 results. Thursday was around 9,000 and Friday around 22,000. I didn’t check over the weekend. I looked sometime early the next week and saw it was over 40,000. Tuesday April 1st, one week after the site launched google returned just over 100,000 results and as of today (April 4th) 121,000 result. That growth rate is pretty unbelievable and I would love to see at what point it stabilizes.

I talked to Justin today about the growth on his site, I don’t want to throw numbers out without his permission but he said the site is growing at a nice rate every day. I assure you it’s a pretty impressive number for a site two weeks old. He must be paying a fortune in bandwidth on Amazon S3. I want to say that he didn’t have a clue how big this was going to get, but then I would be lying. I think he knew damn well how the site was going to do before he even launched. He gave Vimeo two weeks notice Monday, the day before he launched. Thats a pretty ballsy move to go from a stable income to the unknown. But thats what separates the people who build great companies and the people who are too afraid and work corporate the rest of their life. I don’t know Justin that well, but I have had some interesting conversations with him and he really knows his stuff. He didn’t give me much insight to future plans. But he said theres a monetization plan in the works and a bunch of new feature. I think he is going to do great and wish him the best of luck.

Check out my Muxtape!